A new communication campaign has launched that encourages people to undertake training to ‘up-skill’ or ‘re-skill’ and obtain formal qualifications.

This first phase includes four weeks of advertising activity, primarily on TV and radio. The advertising directs people to the skills.gov.au website and a campaign call centre (133 196).

The campaign supports the 2011-12 Budget’s Building Australia’s Future Workforce package which invests $3 billion over six years on measures designed to increase workforce participation and build a skilled workforce.